Creating a killer Linkedin Profile

Dr Mishra has mentioned this author in class and I went ahead and book the e-book by Brenda Bernstein. I use Linkedin heavily and found it very insightful and plan to update my profile using her suggestions.

Check it out if you can:

http://www.amazon.com/KILLER-LinkedIn-Profile-Mistakes-ebook/dp/B007708HJC/ref=sr_1_1?ie=UTF8&qid=1337898190&sr=8-1

If you get a chance to read it, what insights do you plan to apply?

1 key insight I hope to apply soon is to change the heading under my name simply from my title to something more descriptive. Ex is the author's heading on Linkedin:
Instead of just having her "name, owner", she has:

Essay & Resume Writer | Executive Resumes | Personal Statements | Linkedin Profiles | Web copy

You can check her profile out here:

http://www.linkedin.com/in/brendabernstein