While I'm thinking about all things Starbucks I'll share this article as well.
In my opinion, Starbucks should have known better than to make a mistake like this.
Do you think this will damage their image overseas? Do you think they should publicly apologize for this blatant mistake?
This is like yelling "fire" in a crowded theater. I look forward to hearing about the fallout from this PR snafu.
ReplyDeleteThat's a good way to put it! I can't believe they would make a mistake like this through social media. Maybe the individual in charge of the Starbucks Ireland twitter account should pay more attention to what he/she tweets.
ReplyDeleteI wonder if they still have a job. Perhaps a history lesson is needed.
DeleteA MAJOR history lesson I'd say. And not so sure this individual has this job anymore...
DeleteOr maybe, the guy in charge hates Ireland and wanted to make them mad. If so, I think he did a fantastic job. I think it is actually funny when someone doesn't research what they say or do before they say or do it. It makes me feel smarter for some reason.
DeleteSometimes people make mistakes in international business is because of lack of understanding cross-culture difference. Firms can be benefit from social media if you do it right, but it can also hurt you if you do it wrong.
ReplyDeleteOuch! I wonder if this was just a "copy and paste" mistake or if the person in charge of the Ireland account is the same person in charge of the English account?
ReplyDeleteWow... just wow.... With all the examples of boneheaded things out there....
ReplyDeleteWow! I can't believe someone would do that! It was cleary a silly mistake but it kind of makes you wonder if maybe it was a risky marketing strategy?? I would hope not but I'm sure it defintely gained attention with Starbucks followers which could be what the company was going for!
ReplyDeleteBut at the same time, I wonder if the person responsible still has a job as well??
From what I read last week, followers in Ireland were NOT happy about this at all. I'm not sure if the attention Starbucks got for this was a good thing. People seemed pretty upset and to think Starbucks Ireland should have known better.
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