Thursday, June 7, 2012

Google’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing

Google introduced this week DoubleClick,  a Digital Marketing platform with the capability to seamless integrate, track and measure the effectiveness of different types of digital media into one unified platform. Neal Mohan from Google explains in details on the video.
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2 comments:

  1. M. CookeJune 9, 2012 at 2:46 PM

    This seems like a tool that would help marketing managers manage online content better. Dashboard make everything easier to use and understand.

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  2. Tyler YarnallJune 11, 2012 at 5:08 PM

    Yes, I think this would be very beneficial to lots of different positions in a company. This could be a great money saving tool to determine if your digital marketing campaign is worth the investment or how to change it effectively.

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