Schneider Electric - Digital Marketing Plan

EXECUTIVE SUMMARY

Schneider Electric (SE) is a global specialist in energy management focused on offering its customers energy efficient solutions that reduce energy consumption up to 30 percent.  SE recognizes the need for sustainable development and is a world leader in renewable energy management.  SE recently introduced EcoStruxure, an active energy management architecture from Plant to Plug and is the only global specialist in energy management providing an integrated approach design for the Digital Economy by offering energy saving solutions for datacenters.

Low Voltage Power is part of the Power North America Business Unit of SE and is divided into two groups; the first is focused on transactional business or the sale of loose component parts and the second is focused on solutions selling where SE is no longer just a product provider but a partner in total energy management by offering a one-stop-shop for a customer’s energy management needs.

Recommendations for improvement in the Low Voltage Transactional Business were developed in the following digital marketing plan.  A focus on flexibility and trial and error are the best way to evaluate the effectiveness of various social media outlets to determine the best approach for SE.  Customer involvement is key to understanding what information they want to see online and what format is best suited for delivery.

-Pam Burr