Digital Marketing Plan - TORC

The Triangle Off-Road Cyclists (TORC) is a volunteer organization dedicated to ensuring the future of mountain biking in the Triangle area of North Carolina through the promotion of responsible riding, establishment and maintenance of mountain biking trails, and preservation of North Carolina's natural resources.  The TORC does a very good job of prompting mountain biking to triangle residents by sponsoring local rides and events through its website.  The principle challenges for the organization are to build its membership base and ensure continued funding.  The primary focus to fulfill this objective will be to build its membership via various online social media outlets.  Since many of these sites are free, the limited budget will not have to be spent on advertising resources.  Since promotion of the sport of mountain biking is paramount to the organization partnerships will also be required in order to fulfill the missions.  If the organization can continue to align itself with other organizations that promote a healthy lifestyle and mountain biking they can overcome these challenges.