Personal branding is huge right now, when I looked for information on the subject I was inundated with articles. I thought this one was interesting.
1) Do you have a personal brand? What do others think is your personal brand
2) The Fast Company article challenges you to:
a. “You're every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times”
b. What did you come up with? Can you describe your brand in 15 words?
3) What outlets do you use to brand yourself?
Here are some examples of those who really know how to brand themselves!
This is the classic article I assign my undergrads when they create a self-marketing plan in my intro marketing class. An oldie but a goodie!
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