Monday, June 4, 2012

Analytics Article for 6.5.12 Class Discussion

I would like to share the following ROI and Social Media article in class this Tuesday.  It can be difficult to integrate Social Media into B2B marketing strategies and the majority of our class discussions have focused on B2C digital marketing. 

How many of us work in a B2B environment?
How does your B2B company utilize digital marketing?
What does success look like and how is it measured?

-Pam Burr

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