I chatted with a colleague this morning who works with SEO and he said that the new Penguin release of google search has really upset the SEO Professionals.
Interesting article on this:
http://www.searchenginejournal.com/shift-in-seo-knowledge-experience-priorities-in-a-post-penguin-and-post-panda-world/44471/
It seems that each time Google changes it's algorithms, it can impact SEO results and SEO experts struggle to find strategies to help their clients.
The article says that quality content and natural links are the 2 key principles for SEO overall.
You would think they would take into account those who are already using this rather than making it better for those they hope will start using it. I would assume they could translate the former algorithms over so there is not loss of data or SEO results. It may be quality content but if it negatively affects those who use it, what is the point in making so many changes.
ReplyDeleteI think you just can not make everyone pleased in this world. If Google believes the changes are best for the end users and company, then just do it.
ReplyDeleteI agree with Tyler and Chi - I would think Google would focus on improving current offerings to continue to please current customers but if they think it is the best business move there is probably a good reason behind that. I mean they've pretty darn well haven't they?
ReplyDeleteI think it is a good thing for Google to mix up their search algorithms. Especially if this means I will be able to find the information I am looking for faster. Yeah, I am a typical consumer.
ReplyDeleteI tried to find out a little more information about this Penguin or Panda paradigm switch and came across the information below. Kind of reminds me of the argument about which came first the chicken or the egg.
After Penguin 1.0 was released, Google also explained that a Panda update was rolled out a few days before Penguin (on 4/19). Then, to make matters even more confusing, Google rolled out a Panda refresh on 4/27. To quickly recap, Panda rolled out on 4/19, then Penguin on 4/24, and then a Panda refresh on 4/27. Yes, that’s essentially an algo sandwich special, with a side of insanity. As you can imagine, webmasters that aren’t extremely familiar with SEO could very easily think they were hit by Penguin (since that was the primary topic during the time period).