Thanks for a great class!

It has been a fast and furious 6 weeks. Thanks so much for diving in and making this class so interesting and educational for me. I hope you have found it helpful as well.

Look for a media mention next week about us--an educational technology reporter is interested in courses that co-create content so I pitched our class and he wants to know more so I allowed him to peek at our blog (reading, not writing). I am sending him a synopsis of your individual projects so that he can write about the class process and what you all ended up doing. I'll post the link here when he is finished.

Thanks, again! See you in the fall!

Schneider Electric - Digital Marketing Plan

EXECUTIVE SUMMARY

Schneider Electric (SE) is a global specialist in energy management focused on offering its customers energy efficient solutions that reduce energy consumption up to 30 percent.  SE recognizes the need for sustainable development and is a world leader in renewable energy management.  SE recently introduced EcoStruxure, an active energy management architecture from Plant to Plug and is the only global specialist in energy management providing an integrated approach design for the Digital Economy by offering energy saving solutions for datacenters.

Low Voltage Power is part of the Power North America Business Unit of SE and is divided into two groups; the first is focused on transactional business or the sale of loose component parts and the second is focused on solutions selling where SE is no longer just a product provider but a partner in total energy management by offering a one-stop-shop for a customer’s energy management needs.

Recommendations for improvement in the Low Voltage Transactional Business were developed in the following digital marketing plan.  A focus on flexibility and trial and error are the best way to evaluate the effectiveness of various social media outlets to determine the best approach for SE.  Customer involvement is key to understanding what information they want to see online and what format is best suited for delivery.

-Pam Burr

Digital Marketing Plan - TORC

The Triangle Off-Road Cyclists (TORC) is a volunteer organization dedicated to ensuring the future of mountain biking in the Triangle area of North Carolina through the promotion of responsible riding, establishment and maintenance of mountain biking trails, and preservation of North Carolina's natural resources.  The TORC does a very good job of prompting mountain biking to triangle residents by sponsoring local rides and events through its website.  The principle challenges for the organization are to build its membership base and ensure continued funding.  The primary focus to fulfill this objective will be to build its membership via various online social media outlets.  Since many of these sites are free, the limited budget will not have to be spent on advertising resources.  Since promotion of the sport of mountain biking is paramount to the organization partnerships will also be required in order to fulfill the missions.  If the organization can continue to align itself with other organizations that promote a healthy lifestyle and mountain biking they can overcome these challenges.     

GENBAND’s Digital Marketing Plan

 

EXECUTIVE SUMMARY

GENBAND is a B2B telecommunications company providing network equipment solutions based on Voice over Internet Protocol (VoIP) infrastructure, multimedia applications and solutions for fixed wire line, mobile and cable network service operators. Current telecommunication equipment demand is for technologies allowing the transition from the old wire line to the broadband and wireless capabilities thus allowing consumers to use phones, tablets and other wireless devices with faster and reliable connections and the capability to video stream and download massive amount of data and video over fixed and mobile network. GENBAND’s challenge is to sell products and services to telephone service and cable providers who will be able to implement and use GENBAND’s VoIP technology in their current network infrastructure or as part of their network transformation.  There are several competitors in this field including large corporations with more prominent names; however even though GENBAND is a small company, it has innovative and quality products also invest heavily in research and development and is agile in reacting to customer’s needs as well as markets conditions.  

GENBAND is very active in the digital media space and has a presence on Facebook, Twitter, YouTube, RSS, LinkedIn and its own GENBAND Blog.  The digital marketing plan proposed has the goal to increase company awareness and knowledge of product portfolio.

Exec Summary: Digital Audit of Syncfusion,Inc.

I. EXECUTIVE SUMMARY



Syncfusion is a software development tools vendor, delivering a broad range of .NET components coupled with a service-oriented approach throughout the entire application lifecycle. Known for its high-performance Grid control widely used on Wall Street to display real-time data in mission critical applications, Syncfusion has established itself as a trusted partner. Founded in 2001, Syncfusion has more than 7,000 customers world-wide, ranging from small ISVs to global IT consultancies.


The key challenge for Syncfusion is to consistently innovate and release new products quarterly to stay on the cutting edge of technology and to stay relevant in the marketplace. Furthermore, the .NET software development marketplace has lots of competition and it’s a challenge to stand out from the crowd as a thought leader. Syncfusion, although one of the top three vendors in its space, still has the challenge of increasing its name recognition in this market.


Syncfusion is already managing digital marketing proactively by releasing valuable technical content and pushing it through all its digital channels – email marketing, Twitter, Linkedin, Facebook and Google+. In addition, Syncfusion markets these content assets – technical white papers, free software controls and e-books - to a broader audience through partner marketing campaigns. The key recommendations are about further engagement with internal stakeholders (employees) and enthusiastic customers to increase brand awareness; furthermore, to monitor and listen to the online conversation about the brand using social media monitoring tools.

10 Niche Social Networks

Hey I know the class is over but I saw this article for 10 social networks must people have never heard of.  Some of them were pretty cool.

Check it out!

-Pam Burr

Marketing Plan - Candance Goins

Executive Summary

Michelle Lewis Design is an up-and-coming event design and decorating company that serves the Tidewater and Northern regions of Virginia, as well as the District of Columbia area.  The company is also well known for making custom invitations for all types of occasions.  According to the company’s business plan, the primary target market for Michelle Lewis Design is event planners and their clients.  Secondarily, the owner has focused her marketing strategy towards an upper-class clientele with disposable income. 

Michelle Lewis Design has been in business for less than a year; and therefore, is in the initial stages of creating its marketing strategy.  Through interview with the founder/owner, I have concluded that the key market objectives for the company are to increase sales, customer base and expand name recognition.  The company has traditionally relied on word-of-mouth, wedding planner magazine ads and trade shows as its primary marketing strategies; however, I believe these tactics along with an integrated digital plan would increase visibility of this budding company.  Currently, the company has a website to reach potential customers in the online community.  In addition, the company has a digital presence on Facebook, but to maximize their prominence, they should incorporate the use of Twitter, YouTube, Pinterest and blogs.