Exec Summary: Digital Audit of Syncfusion,Inc.

I. EXECUTIVE SUMMARY



Syncfusion is a software development tools vendor, delivering a broad range of .NET components coupled with a service-oriented approach throughout the entire application lifecycle. Known for its high-performance Grid control widely used on Wall Street to display real-time data in mission critical applications, Syncfusion has established itself as a trusted partner. Founded in 2001, Syncfusion has more than 7,000 customers world-wide, ranging from small ISVs to global IT consultancies.


The key challenge for Syncfusion is to consistently innovate and release new products quarterly to stay on the cutting edge of technology and to stay relevant in the marketplace. Furthermore, the .NET software development marketplace has lots of competition and it’s a challenge to stand out from the crowd as a thought leader. Syncfusion, although one of the top three vendors in its space, still has the challenge of increasing its name recognition in this market.


Syncfusion is already managing digital marketing proactively by releasing valuable technical content and pushing it through all its digital channels – email marketing, Twitter, Linkedin, Facebook and Google+. In addition, Syncfusion markets these content assets – technical white papers, free software controls and e-books - to a broader audience through partner marketing campaigns. The key recommendations are about further engagement with internal stakeholders (employees) and enthusiastic customers to increase brand awareness; furthermore, to monitor and listen to the online conversation about the brand using social media monitoring tools.

Crowd sourcing: How to use mobile for Syncfusion?

Hey folks,

If you are up to contributing ideas, I'd love to hear them.

One suggestion I plan to make for Syncfusion, is to create a mobile app for Kindle Fire and the iPad to allow customers (or prospects) to read their new series of technical e-books called the Succinctly Series.

Currently, Syncfusion has 2 apps on the Windows Phone marketplace -

http://www.windowsphone.com/en-US/search?q=syncfusion

The apps are:
1) Syncfusion Demo
2) FAQ DEV - way to search technical questions and answers

Windows Phone is a key platform for Syncfusion as a vendor that creates components for windows development. Due to a new product line, the mobile suite will let developers deploy across Windows Phone, iOS and Android, so I think that these apps might fit nicely with strategy.

What do you think?

1- Should I suggest the app creation for the Kindle Fire and iPad apps to read the e-book?

2- Any other ideas for how to incorporate mobile marketing?