Marketing Plan - Jennifer Atchison

My digital marketing plan is for the company I currently work for, United Property Management.

Executive Summary:

United Property Management is a property management company that targets and serves individuals and families of lower incomes. Funding is provided by the North Carolina Housing Finance Agency which is an extension of the government.  Affordable housing is very restrictive in regards to the legal and regulatory forces.  There are many competitors that are nonprofit and for profit that compete with United Property Management for apartment community management, as well as market rate apartment communities.  Currently, the company has a working website that offers pictures and price ranges of the apartment communities across the state of North Carolina.  They also advertise in traditional print media with rental agencies that disburse books of apartment communities in certain areas of the state.  Unfortunately, the website is not as interactive as market rate community’s offer and the goal is to have prospective and current tenants using the website as if they were in a market rate community.  By implementing an interactive website, advertising with social media, and using online rental agencies to market, they will break through the competition and become even more successful. 

Marketing Plan Tyler Yarnall

I. Executive Summary

     Furever Dogs, LLC is a small business my wife and I started to provide custom made dog products such as cooling bandannas, harnesses, homemade treats, hand painted bowls and clothes.  We target mostly small dogs but do have some items that are made for all sizes of dogs.  We originally started this company to offset some of the costs of the chemotherapy treatments our dog is receiving at the NC State vet school.  We currently have a website, Fureverdogs.com, and sell every other weekend at the Raleigh Flea Market.

     We have many challenges that we have encountered during the first few months of our new business.  Our main challenges are competition, lack of a permanent store front, initial investment money leading to inventory issues, time constraints, as well as being amateur business owners and website developers ourselves. Our biggest challenge is getting our name out to the general public.

     In this marketing plan, I plan to make some suggestions to better brand our company, as well as ways to spread the word of our existence and how customers can buy from us.  The overall goal is to develop more company recognition, while increasing sales and establishing ourselves as the premier dog boutique that provides stylish, yet comfortable dog items for all size dogs.  This can be successful by updating our website more frequently, advertising, and using social media more frequently to establish a larger customer base.

Marketing Plan - Faith Wilson

I think I was suppose to put this here... right? This is for my department at work (I have kept it super short on here, hopefully less reading)

I. Executive Summary:

In a marketing environment saturated with competition from other lending institutions, facing economic unknowns and stiff regulatory process, SunTrust Bank’s Institutional Real Estate (IRE) group has a unique opportunity to use its strengths to harness opportunities in the marketplace. 

IRE targets institutional investors with $100 million to $1.5 billion of equity capital committed to commercial real estate.  Offered financial solutions include senior secured debt to acquire, stabilize, and refinance investment grade real estate with a primary focus on office, industrial, retail, and multi-family assets. 

The environment facing the team is different than it has ever been.  Competition comes in the form of other banks, financial companies, and insurance companies and most have had time to establish themselves within the market.  Additionally, concern about the economic issues facing the world and the United States growing regulatory constraints place further pressure on the team.

SunTrust IRE has capitalized on the expertise of the team it has recently created.  The dedication to client experience as well as senior managements buy in has been critical in establishing the group as a powerful presence within the market.  While getting their name out, the group is also working to establish internal procedures that fit their distinctive clientele.  

The attached report recommends an increase in marketing tactics to help IRE achieve its goal of profitable growth for SunTrust Bank.  Included in these tactic- increase participation in professional organizations in the field, update to SunTrust.com’s online content, and a continued effort to raise awareness internally and externally thru use of digital newsletter. 

Oakley Sunglasses: A Success Story and Personal Branding Tips

http://bx.businessweek.com/personal-branding/view?url=http%3A%2F%2Fwww.noobpreneur.com%2F2011%2F06%2F02%2Foakley-sunglasses-a-success-story-and-personal-branding-tips%2F

Here is an article about Oakley and Personal Branding.  What are your thoughts about the following?

1)  Is what  you wear a true reflection of your personal brand?  How important is that in today's more accepting society?

2) How does new technology contribute to your personal branding?

3) Most Importantly, do you think that Oakley is a good name for a dog?

Entrepreneurship Is The New Women's Movement!

I got this article from LinkedIn this morning and thought it was pretty interesting.  Women were just recently trying to get out of the home and now it seems we are trying to get back into the home and work as entrepreneurs simultaneously!

I wonder with digital media and digital marketing being at an all time high, how these tools will affect the businesses that women start.  I know a few stay at home moms that sell Avon or pampered chef and they use their facebooks to stimulate demand and offer sales.

Amazing what we women can do!

The Paradox of Personal Branding

Here is an article I found regarding personal branding.

1. Do you believe that you can overdue personal branding?

2. How authentic do you expect people to be when selling themselves?

3. At what level does individual personal branding saturate the market?

Personal Branding 101: How to Discover and Create Your Brand

Hey guys,

Here is a link to the article I will be discussing Tuesday night.

Enjoy!