This article gives us an overview of updated information of how social media is
changing our life and the way we do business. The author is the president of
The Brownstein Group. He and some other companies CEOs visit the most popular
social media companies such as Google, Facebook, LinkedIn and Twitter. He is interested
in how social media can be leveraged to improve brand awareness and how B2B can
be functioned as good as B2C in social media.
1.
Do you think the traditional way of ads, such as
printing and TV ads, will be replaced by digital media soon?
2.
For B2B companies, what do you think, how can
they use social media to increase brand awareness and sales effectively as B2C
companies?
3.
The authors believe that the traditional resume
is dead, what do you think about it? What do you think the effective way to
find a job in today’s world? What is good about LinkedIn?
Great find, Chi.
ReplyDeleteI don't think digital will replace traditional, but will have to be better integrated with it.
Vocus is trying to use social media for B2B--has anyone paid attention to them?
I agree about LinkedIn--everything you need is there, unless you share more in person.