This blog is for the online work for the Meredith College MBA class BUS 695.
Sunday, May 27, 2012
Ideas that buck the trend
I found this article that really embodied a lot of stuff that I believe about digital media marketing. Thought you all should look at it and leave some comments.
Good article. I have long thought that while Groupon does drive initial visit with new customer base, it seems to me that by lowering the cost, a business now has an uphill battle to show the true value (the full price). My experience is that due to the large influx of groupon users, most businesses are unable to maintain even the most basic of service level (with a few exceptions). In reference to pin interest, I never think about the marketing aspect, most users I see using it as a place to share ideas, often with citing the source. As more retailers figure out how to make it easier to pin, there could be some great free marketing.
Long term commitment to see results on social media efforts and investment may be perceived as a disadvantage for businesses expecting immediate ROI results. Perhaps the value of social media is in the free expression of ‘word of mouth'; once online ads are paid then true conversations stop.
Groupon does seem to have some faults. The groupons that I actually bought seem to have so many restrictions or lack of availability (such as restaurants only allowing 5 groupons per night and none on weekends) that I would rather pay full price to go somewhere when I want rather than when they let me. I do have a neighbor that said they lost tons of money on a new spa they opened using groupon but the overall point was to bring in new business and new clients. I never really thought about groupon like that. It came to my attention that it is just an alternative to paying for straight advertising but using their product to pay for it rather than just money.
Good article. I have long thought that while Groupon does drive initial visit with new customer base, it seems to me that by lowering the cost, a business now has an uphill battle to show the true value (the full price). My experience is that due to the large influx of groupon users, most businesses are unable to maintain even the most basic of service level (with a few exceptions). In reference to pin interest, I never think about the marketing aspect, most users I see using it as a place to share ideas, often with citing the source. As more retailers figure out how to make it easier to pin, there could be some great free marketing.
ReplyDeleteLong term commitment to see results on social media efforts and investment may be perceived as a disadvantage for businesses expecting immediate ROI results. Perhaps the value of social media is in the free expression of ‘word of mouth'; once online ads are paid then true conversations stop.
ReplyDeleteGroupon does seem to have some faults. The groupons that I actually bought seem to have so many restrictions or lack of availability (such as restaurants only allowing 5 groupons per night and none on weekends) that I would rather pay full price to go somewhere when I want rather than when they let me. I do have a neighbor that said they lost tons of money on a new spa they opened using groupon but the overall point was to bring in new business and new clients. I never really thought about groupon like that. It came to my attention that it is just an alternative to paying for straight advertising but using their product to pay for it rather than just money.
ReplyDelete