Facebook IPO on Friday opened with much anticipated excitement and hype in the financial markets, however at the end of the first trading day it was clear the stock fell short of expectations. FB's challenge is monitizing social media advertising using its 900 million users as a source to generate revenue for the company. The marketing community is also questioning the effectiveness of social media advertising practice in " Today's Marketplace Is Social, But Not Only Because of Technology" . We will discuss it in tomorrow's class.
I agree that firm should focus on people not new technology itself. Social media has change the way of how we communicate with others. FB is a very successful social media firm, but how can FB help a firm to increase its revenue effectively is still a question.
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